Legal
Privacy Policy
Last updated: 2 July 2026
1. Introduction
VitaliaChina ('we', 'us', 'our') is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vitaliachina.co.uk or contact us to enquire about our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.
2. Who We Are
VitaliaChina is a bespoke travel and wellness company specialising in curated journeys to China. Our registered business operates in the United Kingdom. For any privacy-related queries, you may contact us at [email protected].
3. Information We Collect
We collect information you provide directly to us, including: your name and email address when you submit an enquiry or contact form; your phone number if you choose to provide it; details about your travel interests, preferences, group size, and budget when you use our journey planner; and any other information you voluntarily include in your messages to us. We do not collect payment card details directly — any payments are processed through secure third-party providers.
4. How We Use Your Information
We use the information we collect to: respond to your enquiries and plan your bespoke journey; communicate with you about your travel arrangements; improve our website and services; comply with legal obligations. We will never sell your personal data to third parties. We do not use your data for automated decision-making or profiling.
5. Legal Basis for Processing
Under UK GDPR, we process your personal data on the following legal bases: Contractual necessity — to respond to your enquiry and fulfil a travel arrangement you have requested. Legitimate interests — to improve our services and communicate relevant information to prospective clients. Legal obligation — where we are required to retain records by law. Consent — where you have explicitly opted in to receive marketing communications from us.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Enquiry and correspondence records are typically retained for up to three years. You may request deletion of your data at any time by contacting us.
7. Sharing Your Information
We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services (such as email platforms and booking partners), strictly under confidentiality agreements. We may also disclose your information where required by law or to protect our legal rights. We do not transfer your data outside the UK or EEA without appropriate safeguards in place.
8. Cookies
Our website uses essential cookies to ensure basic functionality. We may also use analytics cookies to understand how visitors use our site, helping us improve your experience. You can control cookie preferences through your browser settings. A cookie consent notice will be displayed on your first visit.
9. Your Rights
Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data ('right to be forgotten'); object to or restrict our processing of your data; request a portable copy of your data; withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised 'last updated' date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: [email protected]